The process starts with identifying customer needs for a particular service or product, then continues by producing the product with the appropriately defined qualities, determining the pricing based on market dynamics, promoting the product and finally stocking the product for sale. Of course, the marketing processes cannot be accomplished without making sure that the specific activities involved are efficiently completed, which involves the concept of management. Management deals with the functions of planning, organizing, staffing, directing, coordinating, reporting and budgeting.
Of course, the answer depends on the context within which the question is asked. When asked recently, I decided to take a shot at creating a job description. There is no new information or creativity included in the description. In fact, most of it is borrowed from three resources available on the internet: Following is that job description.
Role The Business Architect plays a key role in structuring the enterprise in terms of its governance structure, business processes, and business information.
This person aligns strategic goals and objectives with decisions regarding products and services; partners and suppliers; organization; capabilities; and key business and IT initiatives.
The primary focus is the business motivations, business operations and business analysis frameworks and related networks that link these aspects of the enterprise together.
The Business Architect works to develop an integrated view of the enterprise using a repeatable approach, cohesive framework, and available industry standard techniques. Organization The Business Architect reports into business management and works closely with a counterpart in IT to align technical solutions with business needs.
The Business Architect may have supervisory responsibility, possibly acting as coach and mentor to junior members of the Business Architecture Center of Excellence.
In addition, the Business Architect works though others at every level of the organization soliciting strategic imperatives from senior leaders and executives, and supporting business unit managers as they leverage business architecture artifacts to create their business plans.
Finally, the Business Architect may provide direct input into the governance cycle that supports the achievement of key goals, planning and execution of various business scenarios, and delivery of bottom line business value.
Responsibilities Develop a business architecture strategy based on a situational awareness of various business scenarios and motivations. Apply a structured business architecture approach and methodology for capturing the key views of the enterprise.
Capture the tactical and strategic enterprise goals that provide traceability through the organization and are mapped to metrics that provide ongoing governance. Describe the primary business functions of the enterprise and distinguish between customer-facing, supplier-related, business execution and business management functions.
Define the set of strategic, core and support processes that transcend functional and organizational boundaries; identify and describe external entities such as customers, suppliers, and external systems that interact with the business; and describe which people, resources and controls are involved in the processes.
Define the data shared across the enterprise and the relationships between those data. Capture the relationships among roles, capabilities and business units, the decomposition of those business units into subunits, and the internal or external management of those units.
Please feel free to use it as a starting point; I encourage you to work with your Resource Manager and adapt it to fit your organization.
As always, comments are welcome.The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. Amazon's Business Model Often touted as the largest online retailer in the world, Amazon operates under a business model with many moving parts.
First and foremost, the company sells goods directly. Monitoring and control involve overseeing the progress of the plan’s execution, and ensuring that the plan’s scope is maintained. There is a tendency to restrict the definition of management to business and commerce, thus regarding management as the same as business administration.
If we could understand the root cause of that difference, I said, we could help Acme build a system for continuous innovation. Filed under: Business Model versus Business Plan, Corporate/Gov't Innovation, Customer Development, Family/Career/Culture, Lean .
Business analysts and software buyers alike often ask what are the key differences between business intelligence vs business analytics. Business intelligence solutions are among the most valuable data management tools available.
There is a distinct difference between procurement and supply chain management. Procurement “is the process of getting the goods and/or services your company needs to fulfill its business model.
In the overall supply chain process, procurement stops once your company has possession of the goods.