This is the tagline of the new Budweiser beer commercial that has taken the Internet by storm. Their companionship is that of both a best friend and a brother.
As a commercial, this piece of explicit persuasion obviously must support the conclusion that everyone watching should buy Budweiser beer. Like most other good commercials, this conclusion is left out.
In fact, the only part of its marketing syllogism present is the major premise, which is that friendship is positive, powerful, and worthy of pursuit. The minor premise, that Budweiser beer brings people together and is a natural part of friendship, is essentially left out.
A hint is given in the form of the logo at the end paired with BestBuds, and the meaning can be inferred by the audience.
In that way, the ad is effective because, by filling in the missing parts of the enthymeme on their own, the audience may feel as though they came up with the idea themselves.
That the audience will be so thoroughly fooled as to increase their desire for Budweiser beer is questionable, however. In reality, the excess of pathos means that only the content, not the message will be remembered and any correlation between beer and the friendship of a puppy and horse will remain laughable.
The initial use of pathos is actually the music; it is touching and uplifting to the point where the footage could be just about anything and still strike sentimental chords within viewers. Pathos is subtly yet constantly reinforced by the rich colours, details, and lighting of every shot; it is a more ideal reality where colours pop, everything is in focus, and all lighting is dramatic.
The third and most obvious use of pathos comes from the unlikely and adorable relationship between a puppy and a horse. As a result, the more than 40 million views of this ad consist of an audience who will remember the wordless love of a dog and a horse:Rhetorical Analysis of Budweiser Super Bowl Commercial When you see the horse, the man and the dog back together again it creates an image of friendship This basically says that Budweiser is a great thing to share with best buds which is why the man drinks a can with them in the final shot.
Uggggh, the heartstrings — consider them pulled. You'd really have to be made of stone not to get all mushy for Budweiser's "Lost Dog" Super Bowl commercial. I mean, it's got a puppy, first. Feb 26, · The Budweiser Clydesdales have been used in commercials during the Super Bowl since Super Bowl XX in Every year since then there has been a commercial featuring the Clydesdales.
During Super Bowl XLVIII, this year’s Super Bowl, the commercial put out by the Anheuser-Busch Brewing Company was called Puppy Love. You’d be hard-pressed to find something cuter. Budweiser’s latest Super Bowl commercial, “Lost Dog,” a sequel to last year’s popular “Puppy Love” spot (featuring a Clydesdale horse.
Why Budweiser's 'Puppy Love' Is the All-Time Most Popular Super Bowl Ad The beer company took the time to develop a heartfelt story, rather than falling back on cheap humor. By Zoë Henry Staff. Jan 28, · The commercial, called "Lost Dog," is a sequel to last year's Budweiser commercial, "Puppy Love," that went viral and showed the unlikely kinship between the two animals.
Even the actor who plays.